To achive a website or an online shop it is essential because mobiles are used more and more often. In next years it will be more users on mobiles and tablets than on PC. The ability to surf on internet from out divices represents a big opportunity for companies to make websites for mobiles in order to offer the products which they own.
The demand for online stores optimized for mobile is huge, but it is worth noting that the way consumers made purchases from a mobile phone is different to that on the PC. There is an expectation to be able to access the same site in the same places, but more simplified for smaller screens. Whether we are talking about a website responsive, or a specific solution it is vital to ensure that the most important features are preserved and mobile content site is easy to use.
These features should include:
First make an online shop or a website you need to put yourself in the role of end user and expect a nice site and easy to navigate. Sites should be attractive to users, quick to avoid wasting time and easily accessible.
A website or online stores must be designed for 'tap' not 'click'. The menu should be easily accessible. Sliding menus are an important feature for mobile websites and help users to find easly what they seek. Link to 'checkout' should also be easy to find.
Given the way we use mobile phones is likely that those who shop online from their mobile phones to be already connected to Twitter or Facebook. It is important for online stores to be designed so that products can be shared because after all, it's free advertising, so anything you can do to encourage this option is only good for the business.
Search input should be easy to find, not hidden or on a separate page. Make sure that it is the same powerful search available for desktop users, not a smaller version for mobile.
When an user is forced to use zoom to read text on your site it is obvious that something is wrong. Text must be legible and suitable for devices to make browsing enjoyable.
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