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| Newly appointed country manager Jeff Lo |
Competition between smartphone makers in Thailand is heating up as new Asian handset companies make inroads into the promising mobile computing market to grab a significant market share.
AsusTek Computer Inc, a Taiwanese computer maker, plans to spend US$4 million to promote the release of its first smartphone in the Thai market. "We aim to have a 10% share in the local smartphone market this year, making us a top-five player," said Jeff Lo, newly appointed country manager of AsusTek Computer (Thailand).
The jump onto the smartphone bandwagon is to create a new revenue stream and offset a sharp revenue decline from computer sales.
Thailand's smartphone market is expected to have skyrocketing growth this year with sales of 14-20 million units thanks to heavy 3G migration promotional campaigns from mobile operators.
To capitalise on demand, Mr Lo said AsusTek will introduce a full range of smartphone models in Thailand this year, starting from May.
The company yesterday launched its first three Zenfone models, featuring four-, five- and six-inch displays priced at 2,990, 5,990 and 8,990 baht, respectively. Target users are 18-35 years old.
Source: http://www.bangkokpost.com/business/news/406127/asustek-enters-thai-smartphone-market
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